Every retailer’s dream is simple: get more people in the door, keep them around longer, and help them buy more. At UNFI, we understand that success isn’t just about what you sell, but how your store feels, how people see you, and how deeply you connect with shoppers. That’s why our Drive Traffic & Sales suite is designed not just for grocers, but for their customers as well.
When your marketing, layout, digital presence, and in-store experience all work together, your store stops being just a point of purchase—it becomes part of your community’s daily life.
1. Make Your Marketing Work Harder (Digital & Loyalty)
Shoppers are no longer passive; they expect to be seen, valued, and personally engaged. UNFI’s digital marketing and loyalty solutions allow retailers to:
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Understand the unique shopping patterns of each customer
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Target them with personalized & relevant offers
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Use digital coupons that match what matters to them (not just what’s convenient for the store)
When a shopper feels like an offer is made just for them, they’re more likely to respond—to come in, to spend more, and to come back. In fact, research shows 80% of customers are more likely to make a purchase when they receive personalized experiences.
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2. Blend Print, Digital & In‑Store Channels
The best results come when all channels talk to each other. Your weekly circular, email campaigns, in-store signage, loyalty offers, and kiosks should reinforce a consistent message. UNFI helps you integrate these channels so that:
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A printed promotion links to a digital coupon
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A circular item is echoed on your store signage
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Kiosks can prompt shoppers with offers based on their purchase history
Today’s shoppers move back and forth between online and in-store. Your retail strategy must do the same.
3. In‑Store Kiosks That Perform Without the Hassle
Kiosks are powerful tools—but only if they don’t become a burden. Most UNFI kiosk solutions require no upfront capital investment, no maintenance fees, and no extra labor. They can:
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Offer digital redemption, loyalty signups, or gift card purchases
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Act as a bridge between your store’s digital offerings and the aisle
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Provide shoppers with more options at their fingertips
With kiosk features built into your environment, your store becomes more flexible, modern, and engaging.
4. Store Design That Guides Buying Behavior
A well-planned store layout doesn’t just look good—it guides discovery. UNFI’s design and planning team helps you maximize every square foot so shoppers:
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Immediately see high-value or promotional items
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Don’t face bottlenecks or confusing flow
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Naturally gravitate through your core departments
When your layout supports how people shop—not how it’s easiest for staff—customers spend more time browsing and less time hunting.
5. Smart Pricing & Shelf Signage That Impacts Decisions
A shopper’s decision is influenced in the moment. That’s why clear shelf tags, labels with nutritional or promotional callouts, and competitive pricing insights are essential. UNFI helps:
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Print easy-to-read shelf tags with key product data
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Place promotional callouts that draw attention
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Use pricing strategies that balance profitability and perception
Good signage reduces confusion, builds trust, and prompts purchase.
Real Results. Real Impact.
Imagine your store runs a targeted loyalty campaign promoting a new seasonal product. A customer receives a digital coupon, sees the same offer on shelf signage in the store, and is presented with a kiosk prompt when they walk in. That cohesion—from digital to shelf to checkout—makes the shopping experience feel smoother and more intentional. It also improves your return on marketing investment.
Even better: many of UNFI’s kiosk and marketing solutions require no operating cost or maintenance from you. You get the benefit of cutting-edge services without the burden.
In a crowded retail world, standing out means doing more than having the right products. It means delivering a consistent, thoughtful, personalized experience that tells each shopper: “You matter.” With UNFI’s Drive Traffic & Sales services, you’re not just hoping people stop by—you’re giving them a reason to come back.
Want to explore which mix is right for your store? Visit UNFI’s Drive Traffic & Sales portfolio and pick the solutions that best fit your goals: go.unfi.com/drivetraffic
