Fresh bakery bread as a comfort food

Comfort foods are, well, comforting—and that definitely seems to be part of the appeal of fresh bakery bread. Bakery sales numbers continue to trend upward: “Standouts like bakery center store bread have seen a rise of more than $1 billion over the last three years,” according to Whitney Atkins of the International Dairy Deli Bakery Association (IDDBA). How are you highlighting your bakery items?