In today’s world, grocery stores of all sizes need a blend of effective traditional and digital marketing programs to remain competitive and drive traffic and sales. At UNFI, we can help your grocery business have the best of both worlds! Here are two ways our Consumer Marketing+Digital department can help your store deliver the promotions your customers want, on and off-line.
Traditional marketing. Print is definitely not dead. In fact, print promotions remain an important part of most stores’ marketing efforts. Each week, UNFI prints 11 million grocery circulars for more than 2,200 stores. In addition to weekly ads and promotion planning services, we also provide in-store signage and materials, $AVE coupon books, seasonal Shopper Marketing books and targeted direct mail programs. Using scale and buying power, we’re able to leverage a large print volume to obtain highly economical pricing for our customers. We also can help stores with TV, radio and outdoor marketing, branding and consumer research and natural marketing programs.
Digital marketing. In the digital realm, we offer a wide range of innovative solutions for independent retailers, ranging from the creation of a basic website featuring a weekly ad, print-at-home coupons, recipes and basic store information all the way to a fully-integrated website featuring e-commerce capabilities, digital coupons, loyalty/fuel program, app and more. We can also help your store stay on top of the e-commerce trends with easy-to-use platforms for your customers to order their groceries online for either store pickup or delivery. Wherever your store is at in its digital journey, we can help you better serve your customers and remain competitive.
We also can help with e-mail marketing and social media. Do you have a compelling presence on Facebook? Can potential customers easily find information online about your store, such as store hours and amenities? Are you reaching those customers who prefer updates via e-mail? We can help with all of the above and more. For example, a growing number of stores are using social media to successfully market their store to both current and potential customers by posting digital sales ads and information about new products, in-store events and other promotions.
Want to learn more? E-mail us at [email protected].
