Here is something that is going to blow your mind. E-commerce sales growth over the past several decades has been explosive, and yet, to this day, 61% of Gen Zers still would rather shop in a physical store. Could it be because there is still something particularly advantageous about physically going to a store to get your goods? Brick-and-mortar shops do have a unique advantage. They can tap into a lot more senses and influence customer shopping habits in creative ways. Whether it be through intuitive floor plans, engaging displays, or excellent lighting and fixtures, your store design influences how much time and money customers spend in your store. That’s why you’ve got to focus on creating an attractive retail space.
There are many reasons why shoppers visit a store in person. As a grocery retailer, it’s your job to understand who your target shopper is and make store design choices that draw them to and keep them coming back to your store. For example, a locally-owned organic grocer might attract customers who are more environmentally conscious and interested in sustainable products. Meanwhile, big-box supermarket shoppers want to find their items quickly and at good prices. Each of these stores must be laid out in such a way that they attract and keep customers as they come in the door.
Just remember that every area of your store should be carefully designed for a specific purpose. Most store designers set up their stores with specific styles in mind. For instance, the grid layout is the most popular design. But grid designs don’t offer as much creative potential. This is why free-flow designs are gaining in popularity. Still, beware not to make a free-flowing store too confusing. You must be careful not to overwhelm the customer with cluttered or easily breakable displays and tight spaces
In the end, it is all about your floor plan and equipment. A store’s layout is entirely dependent on the space you have, how your customers shop, the types of items you sell, and your unique store sales goals. And that’s why we’ve created a suite of store design and equipment services to help your store succeed in a challenging marketplace. At UNFI Professional Services, we have staked our entire business model on helping grocers of all types and sizes and in just about any location succeed. Contact us today to learn more about how our various store verticals can help you up your game and attract and keep new customers.
