Where should plant-based meat alternatives be showcased in grocery stores? In the same area as the real thing! In one study, for example, plant-based meat alternatives sold 23% better when they were located in the meat department instead of other refrigerated areas.
Here’s why: Many meat-eaters are receptive to trying plant-based products. In addition, there’s a growing segment of the population that eats meat but is trying to incorporate more plant-based proteins into their regular diet.
