Marketing is important. Grocery store marketing strategies can make or break a supermarket’s revenue and reputation. Is your store putting enough focus on marketing, advertising and branding? Creative supermarket branding combined with targeted supermarket advertisements can raise awareness of offers and promotions, all while increasing foot and web traffic for your operation.
There is one simple reason why so many stores are making moves in the digital marketing space. Technology has changed almost every aspect of modern business, regardless of the industry. That is why it is so important to employ supermarket-specific marketing strategies that promote your store. Consider that your competitors are utilizing the strategies. Why aren’t you? Here’s what we recommend:
UNFI Digital Ad Network: Leverage the power of our digital ad network. Take advantage of negotiated prices with leading CPG companies. Gain access to exclusive UNFI Brands+ items.
Online Reputation Management: Gain access to our user-friendly and comprehensive online reputation management tool. Using the power of artificial intelligence, our tool provides automated alerts and reports to ensure your online reputation remains positive.
Online Listings Management: Local directory listings are additional pieces of online real estate representing your brand online. They also provide critical backlinks linking back to your website. These backlinks serve as ranking signals to Google and improve your search engine optimization ranking.
Search Marketing Program: When you choose a search marketing program through UNFI, you gain access to a digital marketing team that knows how to ensure you get found online. We also offer a paid search package to ensure your business has paid ads on Google and Bing.
Social Media Marketing Program: Social media has taken the world by storm and businesses who want to remain relevant, regardless of their vertical, need to ensure they are staying active on social media. Through our partner at Social5, we offer a fully managed social media program that includes monthly content creation, email marketing and more.
Grocery customers are looking for ways to save money and get the most for their shopping dollars. Competition is fierce and marketing tactics continually evolve. This presents a unique opportunity for grocery store marketers. By using creative and intuitive marketing and advertising strategies, they can target shoppers with relevant messaging to drive store visits and online orders.
Don’t let a saturated market confuse you. Here at UNFI Professional Services, we’ve partnered with some of the best companies in the business to help you supercharge your marketing and advertising efforts. Contact us today to learn more.
